WWF - UK

Charity overview
Activities - how the charity spends its money
WWF-UK's mission is to prevent and reverse the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and reducing pollution and wasteful consumption.
Income and expenditure
Data for financial year ending 30 June 2024
Total income:
£92,466,000
Donations and legacies | £76.83m | |
Charitable activities | £7.43m | |
Other trading activities | £6.73m | |
Investments | £1.48m | |
Other | £0 |
Total expenditure:
£95,425,000
Raising funds | £24.59m | |
Charitable activities | £70.83m | |
Other | £0 |
£1,647,000 investments gains (losses)
Total income includes £4,260,000 from 16 government grant(s)
Charitable expenditure
Charitable expenditure with investment gains
Charitable expenditure
Some charities generate all, or a substantial part, of their income from investments which may have been donated to the charity as endowment or set aside by the charity from its own resources in the past. Such investments usually take the form of stocks and shares but may include other assets, such as property, that are capable of generating income and/or capital growth.
In managing their spending and investments charities need to strike a balance between the needs of future and current beneficiaries. They also need to take account of spending commitments that may stretch over a number of future years. To do this, charities will normally adopt an investment strategy designed to generate both income and capital growth. To maximise returns trustees may commit to investment strategies for several years.
Investments can experience large swings in value so trustees may, in a particular year, decide to realise and spend part of their charity’s capital or to invest part of its income.
By clicking the investment gains checkbox the charitable spending bar is adjusted to take account of capital growth as well as income. This shows the balance the charity is striking, between spending on current beneficiaries and retaining resources for future beneficiaries.
Raising funds and other expenditure | £24.59m | |
Charitable expenditure | £70.83m |
People

455 Employee(s)
12 Trustee(s)
1830 Volunteer(s)
Employees with total benefits over £60,000
Number of employees | |
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£60k to £70k | 26 |
£70k to £80k | 19 |
£80k to £90k | 15 |
£90k to £100k | 2 |
£120k to £130k | 5 |
£150k to £200k | 1 |
Fundraising
Trading
Trustee payments
What, who, how, where
- Education/training
- Environment/conservation/heritage
- The General Public/mankind
- Makes Grants To Organisations
- Provides Advocacy/advice/information
- Sponsors Or Undertakes Research
- Throughout England And Wales
- Australia
- Belgium
- Bhutan
- Bolivia
- Brazil
- Cameroon
- China
- Colombia
- Fiji
- France
- Gabon
- Germany
- India
- Indonesia
- Italy
- Kenya
- Malaysia
- Mozambique
- Namibia
- Nepal
- Netherlands
- Northern Ireland
- Norway
- Pakistan
- Rwanda
- Scotland
- Singapore
- Spain
- Sweden
- Switzerland
- Tanzania
- Uganda
- Vietnam
Governance
- 23 June 2000: Standard registration
- 01 December 2019: Funds received from 252576 IRIS DARNTON FOUNDATION
- 14 May 2021: Funds received from 271022 THE GUTHRIE ESSAME CHARITABLE TRUST
- 01 September 2022: Funds received from 267055 THE JOAN TANNER CHARITABLE SETTLEMENT
- 24 January 2024: Funds received from 268645 MRS S L CHAMBERS' CHARITABLE TRUST
- WORLD WIDE FUND FOR NATURE (Working name)
- WORLD WILDLIFE FUND (Working name)
- Complaints handling
- Conflicting interests
- Investment
- Paying staff
- Risk management
- Safeguarding vulnerable beneficiaries
- Volunteer management
Trustees
Trustees are the people responsible for controlling the work, management and administration of the charity on behalf of its beneficiaries. Generally trustees are treasurer, chair, board member etc. The trustees are responsible for keeping this list up to date and can do this by updating their details as they happen through the online service
12 Trustee(s)
Name | Role | Date of appointment | Other trusteeships | Reporting status of other trusteeships | ||||
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Dr Jessica Omukuti | Trustee | 20 November 2024 |
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Rachel Marie Sexton | Trustee | 17 October 2024 |
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Professor Julia Patricia Gordon Jones | Trustee | 17 October 2024 |
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Dr Rhian-Mari Thomas | Trustee | 20 October 2022 |
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David John Barnes | Trustee | 20 October 2022 |
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Bernard Josiah Barlow | Trustee | 20 October 2022 |
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Dr Steve Waygood | Trustee | 18 June 2021 |
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Janine Kirsty Brimelow KC | Trustee | 18 June 2021 |
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Dorcas Wongai Gwata | Trustee | 18 June 2021 |
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Sir David John Lewis | Trustee | 18 June 2020 |
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Stephen Hay | Trustee | 24 October 2019 |
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Steven Morris | Trustee | 02 November 2018 |
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Financial history
Financial period end date
Income / Expenditure | 30/06/2020 | 30/06/2021 | 30/06/2022 | 30/06/2023 | 30/06/2024 | ||
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Total gross income | £80.84m | £84.36m | £91.04m | £94.04m | £92.47m | |
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Total expenditure | £78.28m | £82.61m | £92.14m | £102.41m | £95.43m | |
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Income from government contracts | £11.00k | N/A | N/A | N/A | N/A | |
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Income from government grants | £769.00k | £710.00k | £1.80m | £3.83m | £4.26m | |
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Income - Donations and legacies | £69.05m | £73.86m | £79.15m | £78.66m | £76.83m | |
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Income - Other trading activities | £7.16m | £6.94m | £6.76m | £7.62m | £6.73m | |
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Income - Charitable activities | £3.80m | £2.96m | £4.45m | £6.60m | £7.43m | |
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Income - Endowments | £0 | £0 | £0 | £0 | £0 | |
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Income - Investment | £841.00k | £600.00k | £669.00k | £1.16m | £1.48m | |
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Income - Other | £0 | £0 | £0 | £0 | £0 | |
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Income - Legacies | £16.96m | £15.42m | £15.35m | £17.38m | £16.36m | |
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Expenditure - Charitable activities | £59.84m | £61.94m | £69.14m | £78.48m | £70.83m | |
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Expenditure - Raising funds | £18.44m | £20.68m | £22.84m | £23.90m | £24.59m | |
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Expenditure - Governance | £586.00k | £841.00k | £1.11m | £1.09m | £1.95m | |
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Expenditure - Grants institution | £31.01m | £26.41m | £33.19m | £39.88m | £37.02m | |
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Expenditure - Investment management | £190.00k | £209.00k | £222.00k | £233.00k | £252.00k | |
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Expenditure - Other | £0 | £0 | £157.00k | £34.00k | £0 |
Assets and liabilities
Definitions for assets and liabilities
These are assets, other than investments, which are held for more than 12 months and used to run and administer the charity such as buildings, offices, exhibits and fixtures and fittings.
Long term InvestmentsInvestments are assets held by the charity with the sole aim of generating income which will be used for their charitable purposes such as deposit accounts, shares, rental property and unit trusts.
Investment assets are re-valued every year and included in the balance sheet at their current market value.
Long term investments are held for more than 12 months.
These are assets held generally for less than 12 months such as cash and bank balances, debtors, investments to be sold within the coming year and trading stock.
Defined benefit pension scheme asset or liabilityThis is a surplus or deficit in any defined benefit pension scheme operated and represents a potential long-term asset or liability.
Total liabilitiesThese are all the amounts owed by the charity at the balance sheet date to third parties such as bills due but not yet paid, bank overdrafts and loans and mortgages.
Asset / Liability | 30/06/2020 | 30/06/2021 | 30/06/2022 | 30/06/2023 | 30/06/2024 | ||
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Own use assets | £17.47m | £15.26m | £14.05m | £12.71m | £12.09m | |
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Long-term investments | £23.47m | £26.96m | £26.49m | £26.94m | £26.14m | |
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Other assets | £33.77m | £36.97m | £37.32m | £28.70m | £29.07m | |
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Defined benefit pension scheme asset or liability | £0 | £0 | £0 | £0 | £0 | |
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Total liabilities | £10.54m | £10.35m | £11.13m | £10.76m | £11.09m |
Accounts and annual returns
Title | Reporting year | Date received | Received | Download |
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Annual return | 30 June 2024 | 24 April 2025 | On Time | |
Accounts and TAR | 30 June 2024 | 24 April 2025 | On Time | |
Annual return | 30 June 2023 | 22 April 2024 | On Time | |
Accounts and TAR | 30 June 2023 | 22 April 2024 | On Time | Download Open in new window |
Annual return | 30 June 2022 | 13 March 2023 | On Time | |
Accounts and TAR | 30 June 2022 | 13 March 2023 | On Time | Download Open in new window |
Annual return | 30 June 2021 | 23 February 2022 | On Time | |
Accounts and TAR | 30 June 2021 | 23 February 2022 | On Time | Download Open in new window |
Annual return | 30 June 2020 | 17 March 2021 | On Time | |
Accounts and TAR | 30 June 2020 | 17 March 2021 | On Time | Download Open in new window |
Governing document
It is not the full text of the charity's governing document.
MEMORANDUM AND ARTICLES OF ASSOCIATION INCORPORATED 16 JUNE 2000, AS AMENDED BY SPECIAL RESOLUTION ON 13 DECEMBER 2007 AND 15 DECEMBER 2009 AND BY SPECIAL RESOLUTION REGISTERED AT COMPANIES HOUSE ON 8 APRIL 2010. AS AMENDED BY SPECIAL RESOLUTION(S) DATED 06/07/2015 AS AMENDED BY SPECIAL RESOLUTION(S) DATED 21 JUN 2017 as amended on 14 Mar 2018 as amended on 28 Oct 2020
Charitable objects
1. THE PROMOTION OF CONSERVATION OF THE NATURAL ENVIRONMENT AND THE SUSTAINABLE USE OF NATURAL RESOURCES AND ECOLOGICAL PROCESSES, TO INCLUDE WITHOUT LIMITATION, FAUNA AND FLORA, WATER, SOILS AND OTHER NATURAL RESOURCES; AND 2. THE PROMOTION OF EDUCATION IN NATURE CONSERVATION, THE NATURAL ENVIRONMENT AND THE SUSTAINABLE USE OF NATURAL RESOURCES; AND 3. THE PROMOTION AND SUPPORT OF SCIENTIFIC AND EDUCATIONAL STUDIES, RESEARCH AND PROJECTS AND PUBLICATION OF SCIENTIFIC AND EDUCATIONAL WORKS. IN EACH CASE FOR THE BENEFIT OF THE PUBLIC.
Area of benefit
NOT DEFINED. IN PRACTICE WORLDWIDE.
Contact information
- Address:
-
W W F-UK
The Living Planet Centre
Rufford House
Brewery Road
WOKING
GU21 4LL
- Phone:
- 01483426444
- Email:
- supportercare@wwf.org.uk
- Website:
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