THE STORY MUSEUM

Charity overview
Activities - how the charity spends its money
The Story Museum has three core charitable aims: a) to establish and maintain a museum dedicated to children's literature and the City of Oxford; b) to conserve, interpret and develop collections and heritage assets relevant to these subjects; c) to provide learning opportunities for and promote literacy and creativity among children, young people and families.
Income and expenditure
Data for financial year ending 31 March 2025
Total income:
£2,287,141
Donations and legacies | £1.24m | |
Charitable activities | £1.04m | |
Other trading activities | £0 | |
Investments | £0 | |
Other | £0 |
Total expenditure:
£2,302,467
Raising funds | £136.03k | |
Charitable activities | £2.17m | |
Other | £0 |
£0 investments gains (losses)
Total income includes £20,650 from 1 government grant(s)
Charitable expenditure
Charitable expenditure with investment gains
Charitable expenditure
Some charities generate all, or a substantial part, of their income from investments which may have been donated to the charity as endowment or set aside by the charity from its own resources in the past. Such investments usually take the form of stocks and shares but may include other assets, such as property, that are capable of generating income and/or capital growth.
In managing their spending and investments charities need to strike a balance between the needs of future and current beneficiaries. They also need to take account of spending commitments that may stretch over a number of future years. To do this, charities will normally adopt an investment strategy designed to generate both income and capital growth. To maximise returns trustees may commit to investment strategies for several years.
Investments can experience large swings in value so trustees may, in a particular year, decide to realise and spend part of their charity’s capital or to invest part of its income.
By clicking the investment gains checkbox the charitable spending bar is adjusted to take account of capital growth as well as income. This shows the balance the charity is striking, between spending on current beneficiaries and retaining resources for future beneficiaries.
Raising funds and other expenditure | £136.03k | |
Charitable expenditure | £2.17m |
People

59 Employee(s)
13 Trustee(s)
75 Volunteer(s)
Employees with total benefits over £60,000
No employees have total benefits over £60k for this charityFundraising
Trading
Trustee payments
What, who, how, where
- Education/training
- Arts/culture/heritage/science
- Environment/conservation/heritage
- Children/young People
- The General Public/mankind
- Provides Human Resources
- Provides Buildings/facilities/open Space
- Provides Services
- Provides Advocacy/advice/information
- Sponsors Or Undertakes Research
- Acts As An Umbrella Or Resource Body
- Throughout England And Wales
Governance
- 26 January 2005: Standard registration
No other names
- Bullying and harassment policy and procedures
- Campaigns and political activity policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Paying staff
- Risk management
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
- Volunteer management
Trustees
Trustees are the people responsible for controlling the work, management and administration of the charity on behalf of its beneficiaries. Generally trustees are treasurer, chair, board member etc. The trustees are responsible for keeping this list up to date and can do this by updating their details as they happen through the online service
13 Trustee(s)
Name | Role | Date of appointment | Other trusteeships | Reporting status of other trusteeships | ||||
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Conrad Philip William Bodman | Trustee | 26 August 2025 |
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Perri Evans | Trustee | 25 April 2025 |
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Heather Carter | Trustee | 24 April 2025 |
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John Palmer | Trustee | 07 November 2024 |
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Guy Gadney | Trustee | 18 January 2024 |
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Sarah Love | Trustee | 18 January 2024 |
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John William Fleming Glancy | Trustee | 17 March 2022 |
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Dr Gabrielle Heffernan | Trustee | 17 March 2022 |
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James Catchpole | Trustee | 20 January 2022 |
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Katherine Howard-Cairns | Trustee | 20 January 2022 |
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Patricia Jane Townsend | Trustee | 23 January 2020 |
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Andrew Ryan | Trustee | 11 February 2019 |
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Shirin Welham | Trustee | 22 March 2018 |
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Financial history
Financial period end date
Income / Expenditure | 31/03/2021 | 31/03/2022 | 31/03/2023 | 31/03/2024 | 31/03/2025 | ||
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Total gross income | £1.88m | £1.36m | £1.82m | £1.79m | £2.29m | |
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Total expenditure | £1.33m | £1.76m | £2.04m | £2.21m | £2.30m | |
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Income from government contracts | N/A | N/A | N/A | N/A | N/A | |
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Income from government grants | £280.90k | £111.72k | N/A | £88.22k | £20.65k | |
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Income - Donations and legacies | £1.78m | £761.26k | £865.42k | £715.19k | £1.24m | |
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Income - Other trading activities | £0 | £0 | £0 | £0 | £0 | |
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Income - Charitable activities | £97.74k | £599.94k | £958.46k | £1.07m | £1.04m | |
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Income - Endowments | £0 | £0 | £0 | £0 | £0 | |
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Income - Investment | £0 | £0 | £0 | £0 | £0 | |
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Income - Other | £0 | £0 | £0 | £0 | £0 | |
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Income - Legacies | £0 | £0 | £220.00k | £0 | £0 | |
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Expenditure - Charitable activities | £1.23m | £1.66m | £1.89m | £2.08m | £2.17m | |
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Expenditure - Raising funds | £94.21k | £105.32k | £140.62k | £131.87k | £136.03k | |
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Expenditure - Governance | £6.79k | £9.19k | £9.05k | £15.05k | £13.05k | |
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Expenditure - Grants institution | £0 | £0 | £0 | £0 | £0 | |
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Expenditure - Investment management | £0 | £0 | £0 | £0 | £0 | |
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Expenditure - Other | £0 | £0 | £0 | £0 | £0 |
Assets and liabilities
Definitions for assets and liabilities
These are assets, other than investments, which are held for more than 12 months and used to run and administer the charity such as buildings, offices, exhibits and fixtures and fittings.
Long term InvestmentsInvestments are assets held by the charity with the sole aim of generating income which will be used for their charitable purposes such as deposit accounts, shares, rental property and unit trusts.
Investment assets are re-valued every year and included in the balance sheet at their current market value.
Long term investments are held for more than 12 months.
These are assets held generally for less than 12 months such as cash and bank balances, debtors, investments to be sold within the coming year and trading stock.
Defined benefit pension scheme asset or liabilityThis is a surplus or deficit in any defined benefit pension scheme operated and represents a potential long-term asset or liability.
Total liabilitiesThese are all the amounts owed by the charity at the balance sheet date to third parties such as bills due but not yet paid, bank overdrafts and loans and mortgages.
Asset / Liability | 31/03/2021 | 31/03/2022 | 31/03/2023 | 31/03/2024 | 31/03/2025 | ||
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Own use assets | £7.03m | £6.69m | £6.38m | £6.12m | £5.86m | |
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Long-term investments | £0 | £0 | £0 | £0 | £125 | |
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Other assets | £860.12k | £424.93k | £531.43k | £319.24k | £629.98k | |
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Defined benefit pension scheme asset or liability | £0 | £0 | £0 | £0 | £0 | |
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Total liabilities | £784.52k | £415.02k | £426.29k | £370.40k | £431.91k |
Accounts and annual returns
Title | Reporting year | Date received | Received | Download |
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Annual return | 31 March 2025 | 29 September 2025 | On time | |
Accounts and TAR | 31 March 2025 | 29 September 2025 | On time | Download Open in new window |
Annual return | 31 March 2024 | 01 January 2025 | On time | |
Accounts and TAR | 31 March 2024 | 01 January 2025 | On time | Download Open in new window |
Annual return | 31 March 2023 | 06 December 2023 | On time | |
Accounts and TAR | 31 March 2023 | 06 December 2023 | On time | Download Open in new window |
Annual return | 31 March 2022 | 10 January 2023 | On time | |
Accounts and TAR | 31 March 2022 | 10 January 2023 | On time | Download Open in new window |
Annual return | 31 March 2021 | 08 November 2021 | On time | |
Accounts and TAR | 31 March 2021 | 08 November 2021 | On time | Download Open in new window |
Governing document
It is not the full text of the charity's governing document.
MEMORANDUM AND ARTICLES OF ASSOCIATION INCORPORATED 29 MAY 2003 as amended on 19 Jan 2022 as amended on 26 Jan 2023
Charitable objects
TO ADVANCE THE EDUCATION OF THE PUBLIC IN RELATION TO CHILDREN'S LITERATURE AND THE HISTORY OF THE CITY OF OXFORD, IN PARTICULAR BY: A) ESTABLISHING AND MAINTAINING A MUSEUM DEDICATED TO THESE SUBJECTS; B) CONSERVING, INTERPRETING AND DEVELOPING COLLECTIONS AND HERITAGE ASSETS RELEVANT TO CHILDREN'S LITERATURE AND THE CITY OR OXFORD; C) PROVIDING LEARNING OPPORTUNITIES FOR AND PROMOTING LITERACY AND CREATIVITY AMONGST CHILDREN, YOUNG PEOPLE AND FAMILIES.
Area of benefit
NATIONAL
Contact information
- Address:
-
ROCHESTER HOUSE
42 PEMBROKE STREET
OXFORD
OXFORDSHIRE
OX1 1BP
- Phone:
- 07973396285
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