Bite Back 2030

Charity overview
Activities - how the charity spends its money
The 2030 Youth Obesity Alliance works to educate the public on the causes and risks of childhood obesity as well to promote healthy lifestyle choices. Through promoting research, providing educational materials and promoting ethical standards across various sectors the Alliance aims to half the rate of childhood obesity in the UK by 2030.
Income and expenditure
Data for financial year ending 31 December 2023
Total income:
£2,450,569
Donations and legacies | £887.50k | |
Charitable activities | £1.54m | |
Other trading activities | £0 | |
Investments | £3.81k | |
Other | £20.77k |
Total expenditure:
£2,397,092
Raising funds | £86.26k | |
Charitable activities | £2.31m | |
Other | £0 |
£0 investments gains (losses)
Total income includes £52,250 from 1 government contract(s) and £12,894 from 1 government grant(s)
Charitable expenditure
Charitable expenditure with investment gains
Charitable expenditure
Some charities generate all, or a substantial part, of their income from investments which may have been donated to the charity as endowment or set aside by the charity from its own resources in the past. Such investments usually take the form of stocks and shares but may include other assets, such as property, that are capable of generating income and/or capital growth.
In managing their spending and investments charities need to strike a balance between the needs of future and current beneficiaries. They also need to take account of spending commitments that may stretch over a number of future years. To do this, charities will normally adopt an investment strategy designed to generate both income and capital growth. To maximise returns trustees may commit to investment strategies for several years.
Investments can experience large swings in value so trustees may, in a particular year, decide to realise and spend part of their charity’s capital or to invest part of its income.
By clicking the investment gains checkbox the charitable spending bar is adjusted to take account of capital growth as well as income. This shows the balance the charity is striking, between spending on current beneficiaries and retaining resources for future beneficiaries.
Raising funds and other expenditure | £86.26k | |
Charitable expenditure | £2.31m | |
Retained for future use | £53.48k |
People

26 Employee(s)
8 Trustee(s)
70 Volunteer(s)
Employees with total benefits over £60,000
Number of employees | |
---|---|
£70k to £80k | 2 |
£130k to £140k | 1 |
Fundraising
Trading
Trustee payments
What, who, how, where
- Education/training
- The Advancement Of Health Or Saving Of Lives
- Economic/community Development/employment
- Children/young People
- The General Public/mankind
- Provides Services
- Provides Advocacy/advice/information
- Sponsors Or Undertakes Research
- Acts As An Umbrella Or Resource Body
- Throughout England And Wales
Governance
- 03 December 2018: Standard registration
- Bite Back 2030 (Working name)
- 2030 YOUTH OBESITY ALLIANCE (Previous name)
- Bullying and harassment policy and procedures
- Campaigns and political activity policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Investing charity funds policy and procedures
- Paying staff
- Risk management
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
Trustees
Trustees are the people responsible for controlling the work, management and administration of the charity on behalf of its beneficiaries. Generally trustees are treasurer, chair, board member etc. The trustees are responsible for keeping this list up to date and can do this by updating their details as they happen through the online service
8 Trustee(s)
Name | Role | Date of appointment | Other trusteeships | Reporting status of other trusteeships | ||||
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Anne Longfield | Chair | 28 September 2023 |
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Annabelle-Marie Aderinola | Trustee | 27 March 2025 |
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Reuben Byfield | Trustee | 27 March 2025 |
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Peter Malcom Lowthian Freedman | Trustee | 14 June 2021 |
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Rima Amin | Trustee | 01 April 2021 |
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Tasha Mhakayakona | Trustee | 25 November 2020 |
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Gorm Thomassen | Trustee | 23 September 2020 |
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BRETT WIGDORTZ | Trustee | 11 June 2018 |
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Financial history
Financial period end date
Income / Expenditure | 31/12/2019 | 31/12/2020 | 31/12/2021 | 31/12/2022 | 31/12/2023 | ||
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Total gross income | £1.34m | £1.27m | £1.97m | £2.58m | £2.45m | |
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Total expenditure | £826.41k | £1.25m | £1.65m | £2.54m | £2.40m | |
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Income from government contracts | N/A | N/A | N/A | N/A | £52.25k | |
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Income from government grants | N/A | N/A | N/A | N/A | £12.89k | |
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Income - Donations and legacies | £1.18m | £1.09m | £1.68m | £1.85m | £887.50k | |
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Income - Other trading activities | £0 | £0 | £0 | £0 | £0 | |
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Income - Charitable activities | £0 | £0 | £45.00k | £126.41k | £1.54m | |
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Income - Endowments | £0 | £0 | £0 | £0 | £0 | |
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Income - Investment | £8 | £0 | £43 | £387 | £3.81k | |
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Income - Other | £156.00k | £182.58k | £245.22k | £601.80k | £20.77k | |
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Income - Legacies | £0 | £0 | £0 | £0 | £0 | |
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Expenditure - Charitable activities | £826.41k | £1.25m | £1.65m | £2.54m | £2.31m | |
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Expenditure - Raising funds | £0 | £0 | £0 | £0 | £86.26k | |
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Expenditure - Governance | £18.13k | £0 | £24.19k | £17.24k | £15.00k | |
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Expenditure - Grants institution | £0 | £0 | £0 | £0 | £40.00k | |
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Expenditure - Investment management | £0 | £0 | £0 | £0 | £0 | |
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Expenditure - Other | £0 | £0 | £0 | £0 | £0 |
Assets and liabilities
Definitions for assets and liabilities
These are assets, other than investments, which are held for more than 12 months and used to run and administer the charity such as buildings, offices, exhibits and fixtures and fittings.
Long term InvestmentsInvestments are assets held by the charity with the sole aim of generating income which will be used for their charitable purposes such as deposit accounts, shares, rental property and unit trusts.
Investment assets are re-valued every year and included in the balance sheet at their current market value.
Long term investments are held for more than 12 months.
These are assets held generally for less than 12 months such as cash and bank balances, debtors, investments to be sold within the coming year and trading stock.
Defined benefit pension scheme asset or liabilityThis is a surplus or deficit in any defined benefit pension scheme operated and represents a potential long-term asset or liability.
Total liabilitiesThese are all the amounts owed by the charity at the balance sheet date to third parties such as bills due but not yet paid, bank overdrafts and loans and mortgages.
Asset / Liability | 31/12/2019 | 31/12/2020 | 31/12/2021 | 31/12/2022 | 31/12/2023 | ||
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Own use assets | £0 | £0 | £0 | £0 | £0 | |
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Long-term investments | £0 | £0 | £0 | £0 | £0 | |
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Other assets | £558.76k | £583.35k | £909.91k | £1.04m | £1.17m | |
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Defined benefit pension scheme asset or liability | £0 | £0 | £0 | £0 | £0 | |
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Total liabilities | £49.67k | £53.34k | £58.49k | £141.93k | £221.16k |
Accounts and annual returns
Title | Reporting year | Date received | Received | Download |
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Annual return | 31 December 2023 | 17 June 2024 | On Time | |
Accounts and TAR | 31 December 2023 | 17 June 2024 | On Time | Download Open in new window |
Annual return | 31 December 2022 | 31 August 2023 | On Time | |
Accounts and TAR | 31 December 2022 | 31 August 2023 | On Time | Download Open in new window |
Annual return | 31 December 2021 | 18 August 2022 | On Time | |
Accounts and TAR | 31 December 2021 | 18 August 2022 | On Time | Download Open in new window |
Annual return | 31 December 2020 | 29 September 2021 | On Time | |
Accounts and TAR | 31 December 2020 | 29 September 2021 | On Time | Download Open in new window |
Annual return | 31 December 2019 | 07 October 2020 | On Time | |
Accounts and TAR | 31 December 2019 | 07 October 2020 | On Time | Download Open in new window |
Governing document
It is not the full text of the charity's governing document.
MEMORANDUM AND ARTICLES INCORPORATED 11 JUN 2018 as amended on 01 Jul 2019
Charitable objects
THE OBJECTS OF THE CHARITY ARE: 2.1.1 TO ADVANCE THE EDUCATION OF THE PUBLIC AND PROMOTE RESEARCH, INCLUDING WITHOUT LIMITATION IN RELATION TO THE CAUSES, PREVENTION, MANAGEMENT AND TREATMENT OF CHILDHOOD OBESITY AND BY PUBLISHING THE USEFUL RESULTS OF SUCH RESEARCH; AND 2.1.2 TO PROMOTE HEALTH, INCLUDING WITHOUT LIMITATION THE HEALTH OF YOUNG PEOPLE WHO SUFFER WITH OBESITY BY: (A) THE PROVISION OF INFORMATION, ADVICE AND SUPPORT IN RELATION TO DIET, NUTRITION, LIFESTYLE, FITNESS AND PHYSICAL EXERCISE; AND (B) ENCOURAGING ETHICAL PRACTICE ON THE PART OF SCHOOLS, BUSINESSES AND OTHER ESTABLISHMENTS IN RELATION TO THE COMPOSITION, PROCESSING, PROMOTION AND DISTRIBUTION OF FOOD AND RELATED PRACTICES, THROUGH THE IDENTIFICATION, ARTICULATION, PROMOTION AND ENFORCEMENT OF AGREED ETHICAL STANDARDS WITH RESPECT TO SUCH PRACTICES.
Contact information
- Address:
-
Fivefields
8-10 Grosvenor Gardens
LONDON
SW1W 0DH
- Phone:
- 07966033076
- Email:
- hello@biteback2030.com
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